The Ultimate Guide to Customer Data Platforms
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Indian Customer Data Platforms News
Regional stories with direct local relevance
Equinix opens first self-built Mumbai data centre MB3
Equinix has opened its first self-built Mumbai data centre, MB3, adding AI-ready capacity as India's digital economy drives demand for interconnection.
Regulated data dominates AI breaches in finance sector
Managed AI tools help curb risk, but regulated financial data still drives most GenAI policy breaches in the sector, Netskope finds.
SquadStack AI Adds Visual Intelligence to Sales Calls
SquadStack.ai's new voice tool uses product images and listing data to shape calls before they begin, with IndiaMART as the first live customer.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Whatfix study warns AI adoption gap costs mid-sized firms
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google Cloud CEO sets out enterprise AI agent plan
Google Cloud's Thomas Kurian unveils Gemini Enterprise as an open, secure workplace AI platform linking models, data, chips and security.
Exclusive: Google Cloud accelerates shift to agentic data
Google Cloud is betting on AI agents as the main users of enterprise data, unveiling new tools for context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Mythos changes everything: Is your AI agent security ready?
Agentic commerce and the evolution of retail purchase behaviour
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
Unicommerce launches Shipway Cargo for B2B logistics
Unicommerce's Shipway launches Shipway Cargo, a SaaS platform for quick commerce and B2B logistics, targeting heavy and bulky shipments.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
Indian firms struggle to turn AI pilots into real ROI gains
Indian firms ramp up AI pilots for customer engagement and marketing, but most still struggle to prove real returns and scale deployments.
AI, security skills reshape tech jobs across India's cities
AI and cybersecurity roles are reshaping India's tech workforce, as tier-2 cities rise as hubs for next-generation digital skills.
Accenture & Snowflake launch group to accelerate AI adoption
Accenture and Snowflake have formed a new business group to accelerate generative AI adoption and data transformation, with Caterpillar as an early client.
Webuters launches AI tools to boost digital access & growth
Webuters launches AI tools like OfficeIQ to boost digital growth, offering no-code solutions and free access for SMEs across sectors globally.
Atlassian enhances Loom with new features to boost productivity
Atlassian upgrades Loom with new AI-powered video tools to boost team productivity and ease knowledge sharing across organisations, cutting time spent searching for information.
Arohan wins CRIF award for data-driven financial inclusion in India
Arohan Financial Services wins CRIF Data Excellence Award 2025 for leveraging data analytics to enhance microfinance and financial inclusion in India.
Bajaj Allianz partners with Snowflake for AI-driven insights
Bajaj Allianz has partnered with Snowflake's AI Data Cloud to enhance its data platform, aiming for improved product targeting and customer experience.
Uni partners with Snowflake to boost data-driven strategies
Fintech firm Uni has integrated Snowflake's AI Data Cloud to enhance data management, enabling rapid decision-making and improving customer experiences.
Snowflake highlights AI's transformative role in India
At the Snowflake World Tour in Mumbai, experts proclaimed the vital link between AI and data, showcasing transformative impacts on Indian enterprises.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Mihup.ai unveils AI suite to boost contact centre efficiency
Mihup.ai reveals an 8-billion parameter AI suite tailored for contact centres, promising to enhance efficiency, agent performance, and customer satisfaction.
Snowflake heralds AI transformation for Indian enterprises
Snowflake emphasised its vision for transforming Indian enterprises through AI and data strategies at the World Tour in Delhi, spotlighting success stories and new innovations.
Snowflake appoints Vijayant Rai as Managing Director for India
Snowflake appoints seasoned tech leader Vijayant Rai as new Managing Director for India, tasking him with business expansion and the promotion of the company's Data Cloud across diverse industries.
Indian banks embrace FICO Platform for business growth
Indian private-sector banks are adopting the FICO Platform to enhance growth and decision-making via AI capabilities.
Startup marketing on a budget: Strategic blueprint for success
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Amperity launches AI tools for real-time customer action
Amperity adds AI assistants and live customer data tools to help brands act during website visits, basket abandonments and other interactions.