The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & CX
BillingPlatform Named Leader in Agile Billing by MGI
Last week

IDC MarketScape on MarTech & Digital Transformation
Vitality partners with FICO to offer personalised digit...
Last week

Forrester Wave on MarTech & Data Analytics
Qualtrics named leader in employee experience platform ...
Last week

Gartner on MarTech & Digital Transformation
Informatica unveils AI Agent Engineering for data manag...
Last month

Gartner on MarTech & CRM
Sinch partners with OneReach.ai to boost global AI comm...
Last month
Featured news

About Customer Experience
Exclusive: Brian Stucki discusses Australian executives...
4 days ago

About Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

About Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last month

About Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
Last month

About Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month

About Customer Experience
Australian enterprises increase investment in digital t...
Last month

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Tue, 22nd Apr 2025

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Thu, 17th Apr 2025

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Sat, 12th Apr 2025

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Thu, 10th Apr 2025

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Fri, 4th Apr 2025

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Fri, 4th Apr 2025

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025
Expert columns

By Sam Shennan of Incubeta
Un-marketing: redefining personalized marketing strateg...
4 days ago

By Darek Tasak of CloudBlue
Keep them coming back: How to reduce SaaS churn rates
4 days ago

By James Robinson of SYSPRO
Future-proofing manufacturing businesses against trade ...
5 days ago

By Richard Lundgren of Calabrio
The AI tipping point: How contact centres in ANZ are re...
5 days ago

By Steven Schuler of Twilio
Does anyone know what a CDP is anymore?
6 days ago
Interviews

Discussing Customer Experience
Exclusive: Brian Stucki discusses Australian executives...
4 days ago

Discussing Business Intelligence
Exclusive: Informatica launches AI agents to transform ...
Last week

Discussing Digital Transformation
Exclusive: Chad Gates on how Pronto Software is embraci...
Last month

Discussing Fintech
Exclusive: How Zepto’s real-time payments are reshaping...
Last month

Discussing Big Data
How the Orlando Magic are reinventing fandom with data ...
Last month
More expert columns

By William Zhang of Alfred AI
Looking ahead: The future of AI-driven workflows
Last week

By Rob Hango-Zada of Shippit
How Click-Frenzy can help you win the rest of the retai...
Last week

By Billy Loizou of Amperity
The new customer data imperative: Real-life challenges ...
Last week

By Jeremy Thomas of Backbase
Why New Zealand financial services providers must moder...
Last week

By Hans Zachar of Nutun
How South Africa is unlocking better customer experienc...
Last week

By Sangeeta Mudnal of Glu
Are you ready for the conversational commerce revolutio...
Last week
Top players
Recent news

About Business Intelligence
Nexer achieves fifth year of growth despite tech sector...
2 days ago

About Money Laundering
SEON expands APAC team as demand for fraud tech solutio...
2 days ago

About Accounting systems
Sage expands Embedded Services to North America & Europ...
2 days ago

About Software-as-a-Service
Teradata & Fivetran team up to streamline data integrat...
2 days ago

About Fitness
Decathlon expands live video consultations for sports s...
3 days ago
More news

About Software-as-a-Service
Aryza acquires Webio to boost AI in financial software ...
3 days ago

About Spotify
Amazon Prime tops list as most-cancelled subscription a...
3 days ago

About Business Intelligence
dbt Labs unveils AI tools to boost data autonomy & gove...
3 days ago

About Public Sector
Salesforce to acquire Informatica for equity value of U...
3 days ago

About Digital Transformation
UK executives see AI as key, but only 16% feel ready to...
3 days ago
Even more news

About Software-as-a-Service
Aryza acquires Webio to boost AI SaaS financial service...
3 days ago

About Voice recognition
LG unveils 2025 QNED evo TVs with advanced AI & Mini LE...
3 days ago

About Local government
Ipswich council partners with Workday to modernise HR s...
3 days ago

About Cloud Services
Pigment , Google Cloud partner to boost AI business pla...
4 days ago

About Apps
Australian digital video ads lead APAC in engagement, b...
4 days ago
Job moves

Move at Adobe
Pennies appoints Martin Newman to champion everyday giv...
3 days ago

Move at Symantec
Riverbed appoints Crighton to lead sales across Asia-Pa...
5 days ago

Move at Alcatel-Lucent Enterprise
Sandrine El Khodry named new EVP of Global Sales at ALE
Last week

Move at Adobe
Creatopy appoints Ovidiu Gavril to lead AI transformati...
Last week

Move at SAP
OutSystems surpasses EUR €500m & appoints new CEO Woods...
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Partner Programmes.
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