The Ultimate Guide to Personalisation
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
DataQuark launches AI suite for marketing decisions
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Netcore & GlobalPay unite customer engagement systems
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in Everest Group marketing
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Reviews
Expert Columns
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
Covee launches AI platform after USD $750,000 raise
Smaller insurance brokers could win larger corporate accounts as the platform cuts renewal work from more than 30 hours to under two.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.