SecurityBrief India - Technology news for CISOs & cybersecurity decision-makers

Customer data stories - Page 4

Why data trust is the missing link in digital transformation

Why data trust is the missing link in digital transformation

Thu, 1st Jan 2026
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data analytics
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digital transformation
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cx
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
Shopping cart

From click to delivery: How bad data breaks the eCommerce experience

Tue, 30th Dec 2025
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cx
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martech
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commerce systems
Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
Data quality issues top causes and consequences

Data quality issues - Top causes and consequences

Mon, 22nd Dec 2025
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data analytics
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digital transformation
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cx
Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.
1748888945992

How AI Is actually changing decision-making inside enterprises

Mon, 22nd Dec 2025
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data analytics
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digital transformation
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cx
AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.
Satya upadhaya(2)

Martech expert reveals the 'customer decisioning blueprint'

Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Combined

Martech experts discuss future of customer data platforms, interoperability and AI

Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
B2b data cleansing

The hidden cost of dirty data in B2B-and how to fix it

Thu, 18th Dec 2025
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data protection
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data analytics
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digital transformation
Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.
Traveller airport lounge viewing tailored travel options data nodes

Amperity unveils AI tools to personalise airline, hotel stays

Thu, 18th Dec 2025
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digital transformation
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cx
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martech
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Address accuracy important with high tariffs

Why address accuracy matters more than ever amid rising tariffs

Tue, 16th Dec 2025
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cx
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martech
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supply chain
With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.
Zoom2

Zoom launches AI Companion 3.0 with agentic workflows

Tue, 16th Dec 2025
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uc
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data protection
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encryption
Zoom unveils AI Companion 3.0, adding agentic workflows, a browser hub for work orchestration and standalone access from USD $10 a month.
Asian online shopper ai recommendations with products and subscriptions

AI to redefine eCommerce discovery, emotion & subs by 2026

Fri, 12th Dec 2025
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digital transformation
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cx
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martech
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Phone number verification importance

Real people, real numbers: Why phone verification is your new trust filter

Wed, 10th Dec 2025
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digital transformation
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mfa
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fintech
Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.
Modern uk office ai call centre retail checkout security ops room

AI agents to transform enterprise, retail & security by 2026

Wed, 10th Dec 2025
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uc
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devops
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digital transformation
AI agents are tipped to sweep through enterprises, shops and security by 2026, automating work, reshaping retail and redefining digital trust.
Ai predictive analytics powering australian retail supply chain illustration

AI-driven data & supply chain innovation to reshape retail in 2026

Fri, 5th Dec 2025
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devops
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data analytics
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digital transformation
AI and predictive analytics are set to transform retail supply chains in 2026, enhancing customer experience and operational efficiency.
Network connected profile icons flowing data streams real time historical integration

Amperity introduces Real-Time Profiles for instant personalisation

Tue, 4th Nov 2025
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cx
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martech
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personalisation
Amperity launches Real-Time Profiles, combining live activity with historical data to enable instant, personalised customer experiences across marketing and service.
Busy restaurant glowing digital pathway automated personalized marketing

Paytronix unveils AI tool to boost hospitality marketing campaigns

Thu, 30th Oct 2025
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cx
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martech
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personalisation
Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.
Customer data streams merging centralized digital hub automation security analytics

Talkdesk & Databricks join forces to unify customer data

Mon, 27th Oct 2025
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uc
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data analytics
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digital transformation
Talkdesk expands its partnership with Databricks to unify customer data, enhancing AI-driven automation and personalised experiences on its CXA platform.
Interconnected data streams glowing nodes secured customer interactions enterprise buildings digital network

Twilio unveils new data features to boost enterprise engagement

Thu, 16th Oct 2025
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cx
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martech
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cdp
Twilio launches new data features like Granular Observability and expanded APIs to help enterprises boost trusted customer engagement globally.
Interconnected colorful data charts graphs real time marketing insights

Adobe unveils Real-Time CDP updates to boost data insights & ROAS

Mon, 13th Oct 2025
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cx
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martech
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cdp
Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.
Network interconnected customer profiles data charts ai brain central node

Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.