Customer data stories
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.
As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.
Investigators will get a fuller audit trail as the software links Microsoft 365 activity and AI prompts with emails, files and logs.
AI search and automation are helping restaurants win more bookings as OpenTable expands tools aimed at cutting staff workload and boosting covers.
Keeping stale records in active systems can distort reporting, raise security exposure and drive up storage costs for organisations.
The appointments bolster Algolia's push into enterprise AI, as it seeks to turn search into a trusted retrieval layer for customer data.
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.
Poor-quality records could undermine MDM programmes in finance, healthcare and manufacturing as AI begins acting on the data.
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.
Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.
A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.
Australian security chiefs are facing heavier AI oversight as breach costs climb and most say staff use of generative tools could expose data.
Fresh data and tighter controls are becoming critical as businesses push AI into production, with weak lineage and quality seen as a major risk.
Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.
Rising scrutiny over data, security and identity checks is pushing mobile operators to bake compliance into daily operations, Lifecycle Software says.
A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.