Customer data stories - Page 3

SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

flydubai partners with Amperity to unify passenger data and accelerate a shift to modern, Offer-Order-based airline retailing.

Five9 and Google Cloud unveil a joint AI-powered CX platform, unifying contact centre workflows and customer data across all channels.

Salesforce rolls out upgraded Slackbot, turning the chat app into an AI-powered workplace agent for Business+ and Enterprise+ users.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Informatica from Salesforce is named a Leader in Gartner's 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.

Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.

Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.