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Customer Journey stories

AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Global Stories

Customer Journey stories

Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Amazon Business targets procurement teams with new campaign
Manufacturing

Amazon Business targets procurement teams with new campaign

The campaign spotlights risk controls and compliance tools as large organisations face tighter scrutiny of procurement spending.

By Regine Laguilles • 4 min read • Last week
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • Last week
TrustPaisa shifts to AI-driven loan approvals in India
Data Protection

TrustPaisa shifts to AI-driven loan approvals in India

Borrowers in India can now get instant loan decisions around the clock, as manual checks have been removed from TrustPaisa's approval process.

By Karen Joy Bacudo • 4 min read • Last week
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • Last week
ebankIT partners Daon on continuous identity checks
Biometrics

ebankIT partners Daon on continuous identity checks

Banks using ebankIT can now trigger extra checks when fraud risk rises, after AI-driven impersonation exposed gaps in one-off onboarding checks.

By Karen Joy Bacudo • 4 min read • Last week
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Customer Journey stories

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Yesterday
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Yesterday
UK retailers back store staff despite rising labour costs
Unified Communications

UK retailers back store staff despite rising labour costs

Retailers are prioritising shop-floor service over headcount cuts, even as wage and tax bills strain margins across the sector.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Quietly transforming CX without replacing humans
Digital Transformation

Quietly transforming CX without replacing humans

AI is trimming contact-centre admin and lifting productivity as CX teams seek gains without sacrificing the human touch.

By Richard Hall • 4 min read • 2 days ago
Why the UK's agentic commerce future will be won by data, not models
Customer Experience

Why the UK's agentic commerce future will be won by data, not models

UK retailers face a bigger test than chatbot quality, as AI assistants will favour stores with accurate data, stock and trust.

By Sreeraman Mohan Girija • 5 min read • 2 days ago
Parloa opens London office as AI expansion gathers pace
Customer Relationship Management

Parloa opens London office as AI expansion gathers pace

London's rising AI investment is drawing Parloa into the capital as the company expands its European footprint and customer base.

By Sean Mitchell • 5 min read • Last week
AppsFlyer launches web measurement to unify attribution
Marketing

AppsFlyer launches web measurement to unify attribution

The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.

By Sean Mitchell • 4 min read • Last week
KERV.ai appoints Joshua Koran as Chief Product lead
Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI contact centre analytics could boost Australian firms
Data Analytics

AI contact centre analytics could boost Australian firms

AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.

By Arthur Nowak • 4 min read • Last week