SecurityBrief India - Technology news for CISOs & cybersecurity decision-makers

Customer Journey stories

Ai service desk orchestrating workflows in modern minimal office scene

Ramco unveils Chia, an AI agent for service workflows

Yesterday
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customer journey
Ramco launches Chia, a no-code conversational AI agent to orchestrate complex, multi-step service workflows across enterprise systems.
Modern contact centre ai automation agents screens charts efficiency

NiCE report shows agentic AI transforming contact centres

Yesterday
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customer journey
Agentic AI in live contact centres is slashing rollout times, lifting self-service above 80% and boosting customer satisfaction by up to 20%.
Traveler airport lounge conversational trip planning digital globe

Sabre, PayPal & Mindtrip unveil AI travel assistant

Yesterday
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customer journey
Sabre, PayPal and Mindtrip are teaming up on an AI travel assistant that lets users discover, book and pay for trips in one chat-based flow.
Barley

Maximising value from AI in 2026

Yesterday
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customer journey
AI’s promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.
Us electric car dealership showroom overhead modern bright view

Ever raises USD $31m to scale AI-native auto retail

Last week
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customer journey
AI-first auto retailer Ever raises USD $31m Series A led by Eclipse to scale its platform and push nationwide across the US market.
European marketing team simplifying martech stack uk office dashboard

European marketers plan to simplify martech stacks

Last week
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customer journey
European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.
Stressed digital marketer ai referrals vs falling traffic analytics

AI referrals surge as web traffic falls & costs rise

Last week
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customer journey
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
Flat marketing dashboard laptop with reddit icon charts office desk

Shirofune adds Reddit Ads to its omnichannel ad suite

Last week
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customer journey
Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.
Quickfire

Shoppers ditch baskets over delivery fees & friction

Last week
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customer journey
Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.
Clarity

Clarity unveils Surfacd to track B2B brands in AI search

Last week
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customer journey
Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.
It professional small office tech gear business protection umbrella

Tradesman Saver targets digital pros with new brand

Last week
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customer journey
Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.
Kateholmes 30acres 5

30Acres set to rebuild Zulu & Zephyr’s global Shopify site

Last week
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customer journey
Creative agency 30Acres will rebuild Zulu & Zephyr’s global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.
20260116 academypr mastercard peterschmeichel jonnyclarke 0212

Mastercard enlists Schmeichel to back Click to Pay

Last week
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customer journey
Mastercard taps Peter Schmeichel to front a UK push for tokenised Click to Pay checkouts, aiming to end manual card entry by 2030.
Uk young shopper laptop multitasking search social ai feeds

UK consumers step up cross-checking as AI use grows

Last week
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customer journey
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
Apac online shopper ai suggestions secure lock shield fraud privacy

Visa survey shows trust gap on AI at online checkout

Last week
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customer journey
Visa survey finds most Asia Pacific shoppers use AI to browse, but many still distrust it with payment details at online checkout.
Ramadan family evening online shopping southeast asia skyline

Ramadan 2025 reshapes Southeast Asia shopping journeys

Last week
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customer journey
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Geoff

Marketers: Get ready to AI-proof your careers

Last week
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customer journey
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
European shop interior laptop messaging analytics chat bubbles vector

Mailchimp boosts eCommerce tools with wider SMS rollout

Last week
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customer journey
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Emma hall   oliver hall from ultimation(2)

Ultamation hires Pixel Kicks for new digital platform

This month
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customer journey
Ultamation taps Manchester digital agency Pixel Kicks to build a unified WordPress and WooCommerce platform for its growing software services.
Celia leoprd.io

JB Hi-Fi launches consumer electronics retail media network

This month
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customer journey
JB Hi-Fi teams with Retail MediaWorks to launch Australia’s first consumer electronics-focused retail media network across its 207-store empire.