SecurityBrief India - Technology news for CISOs & cybersecurity decision-makers

Customer Journey stories - Page 5

Enthusiastic football fans premier league digital creativity stadium

Adobe brings AI-powered creative tools to Premier League fans

Thu, 10th Jul 2025
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digital transformation
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cx
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martech
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
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Genesys unveils AI Studio to power safe, scalable virtual agents

Fri, 27th Jun 2025
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uc
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digital transformation
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Genesys launches Cloud AI Studio with AI Guides, enabling firms to build scalable, ethical virtual agents for complex customer interactions without coding.
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Avoid these 3 common pitfalls when using AI to improve customer experience

Tue, 24th Jun 2025
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crm
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digital transformation
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Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.
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NiCE & AWS deepen AI partnership to power CX automation

Thu, 19th Jun 2025
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uc
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digital transformation
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hyperscale
NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.
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NiCE & Snowflake partner to boost secure AI-driven data sharing

Tue, 17th Jun 2025
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uc
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data analytics
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digital transformation
NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.
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FICO named leader in Forrester AI decision platforms report

Wed, 11th Jun 2025
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data analytics
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cx
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data science
FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.
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Agentic AI must enhance human connections, Qualtrics chief urges

Thu, 29th May 2025
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crm
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digital transformation
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cx
Qualtrics president Brad Anderson urges firms to harness agentic AI to enhance genuine human connections in customer and employee experiences or risk falling behind.
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Amplitude unveils new tools to unify marketing & product data

Wed, 21st May 2025
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
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Twilio teams with Microsoft to drive enterprise conversational AI

Thu, 15th May 2025
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saas
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digital transformation
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cx
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
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NICE & ServiceNow partner on AI to unify customer service

Thu, 8th May 2025
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
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LinkedIn upgrades Campaign Manager with new marketing tools

Fri, 28th Mar 2025
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cx
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martech
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linkedin
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
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Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
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Qualtrics unveils AI tools to boost customer experiences

Thu, 20th Mar 2025
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data analytics
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cx
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
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Adobe & AWS join forces to enhance digital marketing

Wed, 19th Mar 2025
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
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NICE unveils CXone Mpower Orchestrator for service AI

Wed, 19th Mar 2025
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uc
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cx
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martech
NICE has launched CXone Mpower Orchestrator, claiming it as the first solution for complete end-to-end automation in customer service via a single AI platform.
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Remote goods fraud to rise, eCommerce losses to hit $10B

Fri, 31st Jan 2025
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biometrics
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cx
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martech
A study by Juniper Research predicts a global 18% rise in remote physical goods fraud by 2025, with losses reaching USD $10 billion, driven by advanced tactics.
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Sinch predicts AI & human synergy in customer service 2025

Thu, 19th Dec 2024
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
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Bureau raises USD $30m Series B amid soaring fraud costs

Thu, 19th Dec 2024
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fintech
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cx
Bureau has raised USD $30 million in a Series B funding round, aiming to tackle the global fraud crisis, which costs USD $486 billion each year.
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Umbraco predicts key CMS trends for 2025 including AI focus

Tue, 17th Dec 2024
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
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8x8 sees 60% growth in new product sales for FY25 Q2

Wed, 27th Nov 2024
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uc
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digital transformation
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cx
8x8 has reported over 60% year-on-year growth in new product sales, attributed to the rising demand for its AI-powered customer experience solutions.