Cursor names Simon Green APJ President for expansion

Cursor has appointed Simon Green as President for Asia Pacific and Japan as the AI coding company expands its presence in the region.

Green, a former Palo Alto Networks executive, will oversee go-to-market operations across Asia Pacific and Japan and establish the company's regional headquarters in Singapore. The expansion will initially focus on Japan, Australia and New Zealand, Korea, India, Indonesia and Singapore.

The appointment is a senior regional hire as Cursor builds out its commercial organisation in Asia. Green is also expected to lead recruitment as the company establishes its local operation from the ground up.

Before joining Cursor, Green spent more than a decade at Palo Alto Networks. His cybersecurity background comes as companies across the region increase spending on AI tools for software development and pay closer attention to how those systems are deployed and secured.

Brian McCarthy, President of Global Revenue & Field Operations at Cursor, said Green's experience in the region was central to the hire.

"He understands a scale that few have seen in the region and understands the significance of the AI economy. He brings a level of trust required to bring that technology into large enterprises," McCarthy said.

McCarthy said the appointment also reflects customer demand in the region.

"His appointment will accelerate our presence in the region to better serve the tremendous demand we have from our rapidly growing customers across the region, as they transform their businesses with Cursor's AI platform," he said.

Regional build-out

Singapore will serve as the base for Cursor's regional growth, with Green responsible for establishing a formal headquarters there. He will build the regional go-to-market function and hiring team as the company expands across APJ.

The choice of Singapore reinforces the city-state's role as a hub for technology companies managing operations across South-East Asia and the broader Asia-Pacific market. For Cursor, it provides a base from which to target a mix of developed and fast-growing markets with differing levels of AI adoption and regulation.

Green said the opportunity in the region extends beyond software teams to broader public and private sector use cases.

"AI is rapidly becoming core to how organisations operate and grow. In APJ, we see a major opportunity to help governments and businesses apply AI to real-world problems, from modernising critical systems to improving the services people rely on every day," Green said.

He also pointed to changes in how organisations build software and manage risk as AI tools become more widely adopted.

"AI is reshaping the world, and Cursor is changing how software gets created across industries. Our goal in APJ is to build a team and culture that works side by side with customers as they reimagine how their organisations run in an AI-first era," he said.

AI coding market

Cursor is part of a growing group of companies developing AI-assisted coding tools for software engineers and enterprise development teams. These products aim to automate parts of the coding process, assist with debugging and editing, and support developers working across large and complex code bases.

The market has attracted businesses seeking to shorten software development cycles while maintaining oversight of security, compliance and system reliability. In Asia Pacific and Japan, adoption has been uneven, but large companies and governments have stepped up AI experimentation as they assess where such tools can be used in production systems.

Green's appointment suggests Cursor sees the region as a significant source of enterprise demand, rather than simply a sales outpost. Building a regional headquarters, creating a local go-to-market team and targeting a broad set of markets point to a longer-term commitment to winning business across APJ.

Cursor describes its products as tools that help developers and teams ship software more productively.