Covee launches AI platform after USD $750,000 raise

Covee has launched an AI-based operating platform for insurance brokers and raised USD $750,000 in pre-seed funding led by Built Different Ventures.

The Singapore-based business was co-founded by Rosaline Chow Koo, a former regional head at Mercer Marsh Benefits who later built employee-benefits broker CXA before its sale to Pacific Prime, HSBC Life and a Chinese buyer. Covee is targeting boutique employee-benefits brokers that want to manage renewals, claims analysis, HR administration and flexible benefits work that has traditionally required larger teams and specialist systems.

The launch comes as employers in Singapore face sustained increases in medical costs. WTW projected corporate medical trend rates in Singapore at 16.9 per cent in 2026, up from 15.5 per cent in 2025, while Mercer Marsh Benefits said medical trend rates are expected to remain above 10 per cent in most regions for a sixth consecutive year.

Broker workload

Employee-benefits brokers are typically hired to advise employers on plan design and cost management, but much of their time is spent on administrative work. That includes extracting information from insurer policy documents, reconciling employee census data, and manually building claims analysis and renewal presentations.

Under existing processes, a single renewal can take more than 30 hours, according to Covee. It says its platform cuts that to under two hours by ingesting carrier policies, census files and claims data, then producing structured outputs for clients.

Each figure in those outputs carries a citation linked to the relevant clause in the source document, according to the company. Covee also says the platform complies with Singapore's Personal Data Protection Act and that SOC 2 certification is in progress.

Beyond renewals, the system is designed to connect brokers, employers, employees, insurers, third-party administrators and healthcare providers through a single workflow. It also includes predictive analytics and tools for flexible-benefits budgets, allowing employers to set defined-contribution spending limits.

Covee argues this could help smaller brokers compete for larger corporate accounts that have often gone to multinational firms with bigger benefits-administration teams. The employee-benefits brokerage market was valued at USD $46.5 billion in 2025 and is projected to reach USD $72.0 billion by 2033, according to Grand View Research, which identified Asia Pacific as the fastest-growing region.

Chow Koo said her previous experience showed smaller firms could compete if they had better systems. "I've proven a boutique can perform like a giant. At CXA we won more than 500 large corporate clients from the Big 3, not on relationships alone, but on cost-containment tools sharp enough to catch problems early," said Rosaline Chow Koo, Co-founder and Chief Executive Officer of Covee.

"What small brokers haven't had is the tools and analytics the largest brokers use. Covee puts that firepower in their hands to level the playing field," she added.

Backers and expansion

Built Different Ventures led the USD $750,000 pre-seed round. The investor describes itself as an AI-focused venture studio and pre-seed firm with operations in the US and Singapore.

Covee plans to use the funding to expand across Asia and the United States. The founding team also includes Brandon Wirakesuma as Chief Operating Officer and Wilson Wu as Vice President of Engineering.

Huey Lin, Co-founder of Built Different Ventures, said the firm's backing reflected confidence in Chow Koo's sector experience. "Rosaline is the kind of founder we love backing. She's spent years in the industry, scaled a major business across Asia, and then built and sold a startup of her own," he said.

"She knows the pains firsthand, and Covee is using AI to tackle a huge part of insurance brokerage that is still underserved by modern technology," Lin added.