Social Media stories - Page 7

Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.

Norton study uncovers that one-third of New Zealanders have fallen victim to online scams, losing an average of NZD700.72.

GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.

Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.

X, formerly known as Twitter, is set to charge new users in New Zealand and the Philippines an annual fee of $1 to combat spam and bot accounts.

The CMA investigates the UK's £7.5bn cloud services market for potential competition issues impeding businesses.

Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.

Photographs, home addresses, and date of birth were among the personal details available online through search engines.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).

The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.

2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

NP Digital, the performance marketing agency founded by Neil Patel, appoints Ash Dharan as Senior Director, Performance in Australia.

Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.

Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.