Sagacity stories
Former British Gas MD, Ian Peters, appointed as Chairman of London-based data consultancy Sagacity, ahead of a predicted period of substantial growth in 2024.
Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.
The UK Data Act 2025 offers retailers clearer rules on data use, potentially boosting revenues by GBP £10 billion as marketing strategies evolve.
Sagacity has partnered with Databricks to offer instant access to the UK's largest permissioned consumer datasets for AI and personalisation projects.
Retailers in the UK anticipate a colossal influx of returns, with Evri projecting four million gifts will be sent back as January kicks off.
