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Retail media Stories - Page 7

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Retail media stories

Michelle Whelan joins Komerz as Global Chief Business Officer
Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025
PriceSpider unveils Wayvia to advance AI-driven retail insights
Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025
Eagle Eye Execs Embrace AI Appreciation Day
Data Protection

Eagle Eye Execs Embrace AI Appreciation Day

Eagle Eye executives mark AI Appreciation Day by highlighting AI's ethical challenges and future in retail personalisation and loyalty sectors.

By Staff Writer • 8 min read • Mon, 14th Jul 2025
Zitcha appoints Tony Karp as Group COO amid global expansion drive
Fintech

Zitcha appoints Tony Karp as Group COO amid global expansion drive

Zitcha appoints Tony Karp as Group COO to drive global growth, reinforcing leadership amid expansion in APAC and North America retail media markets.

By Melvin Hipolito • 4 min read • Mon, 23rd Jun 2025
Dentsu integrates eye-tracking data for media planning
Customer Experience

Dentsu integrates eye-tracking data for media planning

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

By Jed Nykolle Harme • 3 min read • Tue, 10th Jun 2025
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Michael Dunlop returns to Australia as Rokt Head of APAC
Artificial Intelligence

Michael Dunlop returns to Australia as Rokt Head of APAC

Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.

By Melvin Hipolito • 2 min read • Mon, 7th Apr 2025

Stories from Other Regions

Retail media stories

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns
Customer Experience

Brands overlook 'identity resolution gap' in AI-driven customer data era - expert warns

Most brands invest in customer data unification yet overlook identity resolution, crucial for personalised AI strategies and effective retail media use.

By Billy Loizou • 4 min read • Tue, 12th Aug 2025
The Pistol to lead Liquor Legends retail media transformation
Data Analytics

The Pistol to lead Liquor Legends retail media transformation

The Pistol will lead the Liquor Legends Retail Media program, using data and technology to boost transparency and growth across 350+ Australian outlets.

By Melvin Hipolito • 3 min read • Wed, 16th Jul 2025
Westfield Rise launches AI-powered DOOH targeting for 600 profiles
Customer Experience

Westfield Rise launches AI-powered DOOH targeting for 600 profiles

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025
Tradebyte launches TB.360 Pro to enhance brand marketplace data
Data Analytics

Tradebyte launches TB.360 Pro to enhance brand marketplace data

Tradebyte launches TB.360 Pro, an upgraded analytics platform helping fashion brands optimise sales, returns and retail media across marketplaces like Amazon and ASOS.

By Kaleah Salmon • 3 min read • Wed, 9th Jul 2025
Five ways retailers can maximise profits this winter with improved order fulfillment
Customer Experience

Five ways retailers can maximise profits this winter with improved order fulfillment

Retailers can boost winter profits by improving order fulfilment through smart inventory use, localised sales, AI integration, and aligned advertising strategies.

By Jamie Cairns • 3 min read • Thu, 3rd Jul 2025
John Lewis expands retail media to offsite digital channels
Customer Experience

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025
UK brands risk loyalty loss as personalisation gap widens
Customer Experience

UK brands risk loyalty loss as personalisation gap widens

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025
Kleinanzeigen launches retail media network powered by Kevel
Marketing Technologies

Kleinanzeigen launches retail media network powered by Kevel

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

By Kaleah Salmon • 3 min read • Fri, 20th Jun 2025
QSIC strengthens US growth with leadership hires & USD $25 million raise
Customer Experience

QSIC strengthens US growth with leadership hires & USD $25 million raise

QSIC boosts US growth with new leaders and a USD $25 million raise, aiming to expand its AI-driven in-store audio platform globally.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
The 'Secret Tech Sauce' Behind Australian Retail Media Success
Customer Experience

The 'Secret Tech Sauce' Behind Australian Retail Media Success

Australian retailers like Metcash, Wesfarmers, and Woolworths are innovating retail media strategies, targeting earnings of AUD $30 million by 2029.

By Jonathan Reeve • 6 min read • Tue, 15th Apr 2025
Amazon's APS welcomes inclusion of Melbourne startup Vudoo
Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025