Forrester Research stories

In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.

Confluent has been named a Leader by Forrester Research for its streaming data platform, excelling in messaging, processing, governance and enterprise support.

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

Agentic AI shifts focus from automation to augmentation, enabling humans and AI to collaborate, enhancing productivity and reshaping future workplaces.

Over 90% of Asia Pacific firms will prioritise quantum security by 2026, driven by rising cyber threats and government-backed initiatives, says Forrester.

Rapid7 has added AI-generated risk summaries to its Command Platform, helping security teams speed up prioritisation and remediation of vulnerabilities.

Forrester's Total Experience Score reveals most Singapore banks fail to deliver customer experiences matching their brand promises, with Citibank and DBS leading.

Amazon's AWS outage in US-East-1 disrupted thousands of global websites, exposing critical resilience gaps and risks in cloud reliance.

Trend Micro's Trend Vision One leads Forrester's Network Analysis and Visibility ranking, excelling in threat detection and compliance monitoring.

By 2026, 79% of Asia Pacific firms plan to boost threat intelligence spending and adopt AI to tackle rising cyber threats and regulatory demands.

Cloudflare partners with Oracle to deliver a unified, secure platform for AI workloads across hybrid and multicloud environments via Oracle Cloud Infrastructure.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Enterprises using Hitachi Vantara’s VSP One reported a 285% ROI and USD $1.1 million value, with benefits realised in just seven months, says Forrester.

Appian has been named a leader in Forrester’s Q3 2025 Digital Process Automation report, praised for its AI integration and scalable automation platform.

Despite 69% of Australians regularly using mobile banking apps, satisfaction remains modest with a 66.0 CX Index score, says Forrester's 2025 report.

Nearly half of Singaporean online adults use generative AI, but a Forrester report finds consumer trust remains low amid concerns.

Machine Learning boosts credit access and profitability in Australia, with 96% of firms noting better SME loan acceptance and improved bad debt rates.

Tech giants including Google, AWS, and Microsoft plan to invest over USD $2 billion in small modular nuclear reactors by 2026 to boost energy resilience.