SecurityBrief India - Technology news for CISOs & cybersecurity decision-makers

Customer engagement stories - Page 3

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AI regulation concerns hinder UK business adoption, survey says
Fri, 28th Jun 2024
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devops
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cx
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martech
A Freshworks survey reveals 35% of UK businesses see unclear AI regulations as a major barrier to adoption despite acknowledged productivity gains.
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Cegid integrates generative AI into retail solutions
Thu, 20th Jun 2024
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smartphones
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digital transformation
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cx
Cegid integrates generative AI into its Cegid Retail solutions, showcased at Cegid Connections Retail in Rome, aiming to transform retail with intelligent agents.
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Blue Connections IT centralises pre-sales team to improve service
Wed, 19th Jun 2024
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cx
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martech
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customer service
Blue Connections IT has centralised its pre-sales team to enhance operations, ensuring customers receive consistent, comprehensive support and improved service.
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Clicks, customers, and ROI: Harnessing the power of multichannel marketing
Wed, 19th Jun 2024
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cx
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martech
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cdp
In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.
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Leveraging loyalty: How are retailers approaching retention in 2024?
Tue, 18th Jun 2024
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martech
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cx
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digital entertainment
Retailers are wrestling with economic pressures and global competition; leveraging loyalty programs has emerged as a crucial strategy to retain customers and boost sales in 2024.
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Amperity honoured by Databricks for customer data solutions
Fri, 14th Jun 2024
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martech
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cx
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ai
Amperity has won Databricks' Communications, Media and Entertainment Partner of the Year Award, recognising their exceptional work in enhancing customer data management and revenue generation for brands like Paramount and Vail Resorts.
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Acxiom launches Axcelerate toolkit for Google Cloud users
Fri, 14th Jun 2024
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cx
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martech
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ai
Acxiom has launched Axcelerate, a toolkit designed to help businesses transform raw data into actionable insights via Google Cloud.
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Sendbird launches advanced AI chatbot for Shopify merchants
Fri, 14th Jun 2024
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cx
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martech
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commerce systems
Sendbird launches an AI chatbot for Shopify, powered by GPT-4o, enabling 4.6 million merchants to enhance customer interactions with no-code integration.
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SAP Emarsys launches AI-driven tools in latest update
Fri, 14th Jun 2024
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cx
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martech
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cdp
SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.
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Bank of China & Cogo launch new carbon tracking app
Thu, 13th Jun 2024
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martech
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cx
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nz
Bank of China (Hong Kong) has launched a feature allowing customers to track carbon emissions via spending, thanks to a new partnership with fintech firm Cogo.
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UK consumers expect online retail to match in-store CX
Wed, 12th Jun 2024
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cx
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martech
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ai
Coveo’s 2024 Relevance Report reveals 49% of U.K. shoppers face customer experience issues, with higher dissatisfaction among Gen Z and Millennials at 71%.
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Five9 & Salesforce collaborate on AI solutions for contact centres
Tue, 11th Jun 2024
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martech
Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.
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Preparing for a new AI-driven era in software development
Tue, 11th Jun 2024
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it training
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devops
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data analytics
As AI adoption expands in Australia, 68% of businesses are already using AI while 23% plan to in the next year. Ethical and strategic AI integration is essential.
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AI in Commerce: Why retailers need to beware
Tue, 11th Jun 2024
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it training
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cx
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martech
Retailers must tread cautiously with AI technology, where data quality and ethical use are critical for truly beneficial outcomes.
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OpenPayd's annual recurring revenue tops GBP £40 million
Fri, 7th Jun 2024
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fintech
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cx
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digital transformation
OpenPayd doubles growth for the second year, hitting over GBP £40 million ARR, as embedded finance adoption surges. CEO Dimitrova eyes new milestones.
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Adobe introduces AEP AI Assistant to boost enterprise productivity
Fri, 7th Jun 2024
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martech
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cx
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data privacy
Adobe has launched the AEP AI Assistant, offering generative AI capabilities to enhance productivity in enterprise software applications, with broad integration across Adobe Experience Cloud.
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First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
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data science
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martech
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cx
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
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Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
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More Telecom partners with SourseAI for marketing innovation
Thu, 6th Jun 2024
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uc
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cx
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martech
More Telecom partners with SourseAI to leverage AI for enhanced marketing strategies, aiming to improve customer engagement and optimise budget use amidst today's economic challenges.
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AliExpress to give away UEFA EURO 2024 tickets in promotions
Tue, 4th Jun 2024
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paas
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cx
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martech
AliExpress is set to enhance its promotional campaigns by giving away 1,000 UEFA EURO 2024 tickets, bolstering its global consumer engagement with exciting football-themed activities.