Object First reinforces Partner Program amid rising ransomware threats

Object First, developer of Ootbi (Out-of-the-Box-Immutability) - a ransomware-proof backup storage appliance built specifically for Veeam Software, has announced a reinforcement of its Partner Program. In the face of growing ransomware threats, this revised program aims to provide shared value for its partners, customers, and Object First itself, by enhancing revenue streams, bolstering customer satisfaction, and strengthening enterprise backup security. The proposed benefits come through their Ootbi solution, a secure and efficient backup storage solution tailored for Veeam’s extensive customer base.

As ransomware attacks continue to rise, Veeam reports that an alarming 93% of these cyber attacks directly target backups. To tackle this issue, Object First, operating on a 100% channel model, created its unique Partner Program. Designed to aid resellers in meeting the increasing demand for a robust back-up solution, Ootbi provides an immutable out-of-the-box solution void of the necessity for complex security expertise. Following this strategy, over the past year, Object First expanded into LATAM and EMEA markets, resulting in a remarkable 200% success in bookings growth.

To cater to its rapid expansion, Object First is broadening its Partner Program by introducing new advantages that enable its partners to flourish in this demanding market. A noteworthy commitment is the availability of Marketing Development Funds (MDF). Designed for partners within Object First’s Gold and Platinum tiers, MDF encourages these partners to co-invest with Object First and generate lucrative opportunities among their Veeam customers and prospects.

"As a 100% channel company, we wholeheartedly believe in the power of partnership. Our devotion lies in providing our partners with the necessary support and resources for guaranteed success," said David Bennett, CEO, Object First. "By empowering them through technical enablement, marketing investment, and our impeccable backup storage solution created specifically for Veeam customers, we look forward to continuously innovating our Partner Program to forge sustainable, mutually beneficial relationships."

In addition to MDF, Object First continues to reward its partners through other incentives, including deal registrations. Partners are bestowed with discounts for identifying and referring potential customers. The purpose of this programme is to expand margin protection and profitability for partners, and to give rewards for fostering customer relationships.

Larissa Crandall, Vice President of Global Channel and Alliances at Veeam, stated: "Organisations rely on Veeam to safeguard their data from any ransomware or cyber-attack. By associating Veeam Data Platform with Object First’s Ootbi, partners can provide businesses of any size with the assurance of immutable data and guaranteed recovery from the increasing tide of ransomware attacks on backups."

Scott Lillis, President & CEO at The Lillis Technology Group commented: "In the current escalating threat environment, IT leaders are quick to peg Object First’s immutable backup storage and its seamless Veeam integration as the authoritative response to ransomware-proof their organisation's data. The inclusion of MDF demonstrates Object First's ticket to supporting its partners, providing us with the essential tools and resources needed to serve our customers better and drive growth in this crucial marketplace."