SecurityBrief India - Technology news for CISOs & cybersecurity decision-makers

Customer engagement stories

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The strategic imperative of integrating offline and online channels
Today
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omnichannel
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personalisation
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customer engagement
Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.
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Australia Post signs digital transformation deal with Salesforce
Today
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crm
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digital transformation
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cx
Australia Post partners with Salesforce for a comprehensive digital transformation strategy, aiming to improve customer service across all sectors with AI integration.
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Four enterprise mobility trends shaping 2024
This month
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byod
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cloud services
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saas
Enterprise mobility in 2024 will be driven by the integration of IoT, enhanced mobile security measures, the rise of edge computing, and the use of augmented reality in operations.
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AI ethics take centre stage at World Economic Forum
This month
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cx
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cloud services
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martech
AI regulation will likely vary - with some aspects being vital and others possibly being more adaptable to enable AI's massive potential fully.
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Vonage to boost Southern Cross Credit Union's customer support
This month
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bi
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big data
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contact centre
Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.
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Looking ahead: The great marketing technology transition
This month
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cx
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martech
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digital transformation
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
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INTIX pioneers real-time marketing in event ticketing technology
This month
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cx
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martech
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social media
Event ticketing tech firm, INTIX, pioneers the use of real-time marketing to engage customers, promote additional offerings, and enhance event revenues during an event.
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Loyalty programs and innovation, experts reveal all
Last month
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cx
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martech
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commerce systems
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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SevenRooms acquires AI SMS marketer HeyPluto to boost offerings
Last month
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cx
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martech
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acquire
Hospitality software provider, SevenRooms, acquires AI SMS marketing firm, HeyPluto, to enhance client engagement, drive profits and innovate personalised marketing solutions in Australia's hospitality industry.
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Woolworths & Last Yard expand digital shelf strategy partnership
Last month
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digital transformation
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cx
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martech
Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.
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Twilio honours AI startups pushing innovation in customer engagement
Last month
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big data
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bi
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cx
Twilio honoured innovative startups utilising Generative AI and Twilio's suites to enhance digital communication for customer experiences in its AI Startup Searchlight awards.
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Loyalty, technology and personalisation - what’s new?
Last month
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bi
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big data
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ml
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Ava May Aromas partners with Sprii to launch live shopping in 2024
Last month
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cx
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martech
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partner programmes
UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.
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Simon Rollenbeck joins Komo Technologies as marketing head
Last month
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microsoft
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video
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cx
Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
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Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Last month
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cloud services
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cx
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martech
Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.
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OneTap Loyalty revolutionises retail with payment card-integrated rewards
Last month
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cx
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martech
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retail
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
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BlackLine appoints industry veteran Emily Campbell as new CMO
Last month
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network infrastructure
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digital transformation
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cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
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Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Last month
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digital signage
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cloud services
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public cloud
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
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Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Last month
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martech
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cx
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ai
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
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Vonage secures National Innovation Award for enhancing guest experience
Last month
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video
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cx
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martech
Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.
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Integral Ad Science launches Quality Attention measurement tool
Last month
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martech
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cx
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awareness
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
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Tech trends shaking up the Australian retail sector in 2024
Last month
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bi
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big data
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data analytics
Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.
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Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Last month
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big data
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bi
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cx
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
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Demand for Microsoft Dynamics set to triple by 2033
Last month
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cloud services
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microsoft
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crm
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.