CMO stories
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.
Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Trintech expands embedded AI across close processes with Beacon assistant, aiming to speed journal entries, matching and risk checks.
Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
Flip names Amy McDonnell Chief Customer Officer and Lee Nadler Chief Marketing Officer as the voice AI firm accelerates growth after a USD $20 million Series A.
PagerDuty says Australia and New Zealand firms are lifting resilience spend and AI use, while keeping people in charge of critical recovery decisions.
Yubico names Poupak Modirassari Enbom as Chief Marketing Officer to help drive demand for phishing-resistant authentication amid rising AI-driven threats.
OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Ōura's new ANZ sleep report finds Aussies and Kiwis among the world's best sleepers, yet high daily stress is quietly stealing their rest.
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.
Slow internal quote approvals are derailing nearly half of deals, Conga research finds, as fragmented systems stall revenue and forecasting.
Myriad360 and Advizex have had six executives named to CRN's 2026 Women of the Channel list, with two also landing on the Power 80.
UK marketers set to lift AI budgets as Canva research warns consumers still want human touch, clearer rules and more trust in adverts.
Advania names Sabrina Harris as UK Chief Financial Officer and Tara Allison as Chief Marketing Officer as it presses on with expansion after acquisitions.
