Acquisition stories - Page 24

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

Satya Nadella's leadership ethos, combining authenticity, empathy, and intent, redefines success in the digital era, transforming both Microsoft's journey and tech industry paradigms.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Software development firm, SmartBear, welcomes Kevin Foster as Senior Vice President of Growth Marketing, leveraging his 25 years' experience to drive global growth.

Mike East, VP of International Sales at Cado Security, leads the charge in revolutionising cloud-based digital forensics with AI and automation to combat cyber threats.

After a year of significant growth, global embedded insurance provider INSHUR has appointed Clayton Carol, former VP of Finance at Better, as its first CFO.

Expereo reshuffles executive leadership, appointing Ben Elms as CEO and Irwin Fouwels as Executive Chairman, effective May 1st, 2024, to drive growth and bolster innovation.

Atlas collaborates with datascalehr to overhaul its global payroll and HR management systems, leveraging its AI-native technology for data accuracy upgrades.

DataStax, a key player in the generative AI data industry, acquires AI start-up Logspace, inventor of the popular open-source visual framework Langflow, furthering application development and deployment speeds.

In a bid to simplify Gen AI development, DataStax is set to acquire AI startup, Logspace, developer of the open-source framework, Langflow.

A 40% slump in agri-tech investments in 2023 has prompted industry changes and a predicted surge in M&A activity for 2024, with tech giants entering the sector.

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

AI solutions provider Gradient AI appoints Alan Sherman as VP of Marketing, leveraging his extensive experience to boost brand visibility and streamline processes.

Salesforce introduces Pro Suite, an AI-integrated CRM application, aimed at aiding SMEs generate leads and solidify customer relationships.

Data cloud firm, Snowflake, makes innovative data clean rooms available, enabling secure and efficient data collaboration and sharing across businesses thanks to new acquisition, Samooha.

Global data centre containment solutions market forecasted to surge to $3.17bn by 2034 due to increased investments by large corporations.

New fintech insytz aims to democratise global market insights, providing a visually engaging, algorithm-driven platform for investors at all levels to grasp market trends easily.

Cybersecurity luminary Vivek Ramachandran joins the Black Hat Arsenal review board, keen to mentor the future cyber professionals and further his commitment to the industry.

Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.

In a move marking the first M&A in the Threat Exposure Management (TEM) space, global leader Flare acquires US firm Foretrace, boosting their capabilities against cyber threats.