The Ultimate Guide to Partner Programmes
A curated Indian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Indian Partner Programmes News
Regional stories with direct local relevance
SNP appoints Neeraj Athalye as India Managing Director
India's growing SAP modernisation demand is prompting SNP to deepen its partner-led push, with Neeraj Athalye tasked with expansion.
Savex expands PeopleLink AV distribution across India
Enterprise and public sector buyers in India will get wider access to AV collaboration tools as Savex extends PeopleLink products through 10,000 partners.
Proofpoint expands in India with Hyderabad AI centre
Tripled demand in the past year is prompting the cybersecurity group to add a Hyderabad AI centre and a Delhi office.
Rapoo names Trustech as India distributor for AV gear
Hybrid offices across India should gain easier access to Rapoo's cameras and headsets after Trustech became its exclusive national distributor.
Consistent launches KAVACH USB 3.0 external SSD in India
The portable drive targets professionals, students and creators in India as demand rises for faster backup and file transfer options.
Consistent launches Orbit charging stand for gamers
Gamers in India get a space-saving hub that charges up to four controllers while reducing desk clutter and adding RGB lighting.
Analyst Insights
Research and market analysis connected to Partner Programmes
Cognizant deepens Anthropic tie-up as Claude rollout grows
Kore.ai appoints two chiefs to drive enterprise AI growth
GK expands open retail platform with DevHub & AI tools
Genesys names new partner chiefs to expand AI push
NiCE named launch partner for AWS European Sovereign Cloud
Expert Columns
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
Turning security into a story: How managed service providers use reporting to drive retention and revenue
How MH Enterprise turns trust into cybersecurity success
Supporting service providers with their global ambitions
How Atomgate uses education and partnership to drive successful SonicWall upgrades
Agentic commerce and the evolution of retail purchase behaviour
Why Legal Services demand is about to grow, not shrink
Interviews
Interviews and video coverage from the network
Exclusive: Google sees success with niche AI playbooks
Scale By Avec says strategic hiring is the key in the age of AI
Milestone turns video data into AI-driven intelligence
Exclusive: Edifier outlines next phase of global audio strategy
Exclusive: Celonis' Pascal Coubard shares APAC ambitions and growth
Recent Partner Programmes News
Aziro earns AWS Advanced Tier Partner status for AI projects
The recognition should help clients moving AI and cloud projects into production, with deeper access to AWS support and tools.
Consistent launches Wave wired gaming headset in India
The new headset adds to India's crowded low-cost gaming market, where buyers are weighing sound quality, comfort and microphone clarity.
Hostin Services wins AWS Premier Tier partner status
The AWS designation could help enterprises seeking better support for migrations, security and cost control as cloud and AI spending comes under scrutiny.
UltraLED names EIS TechInfra as South India distributor
The distributor deal should improve LED display access and support across South India as UltraLED builds a broader national sales network.
Consistent launches magnetic wireless power bank in India
India's crowded power bank market gets a new entry as users gain 15W magnetic wireless and 22.5W wired charging in one unit.
FICO names Tech Mahindra winner in eCommerce hackathon
The award could help Indian online retailers cut costly cash-on-delivery returns, with FICO estimating monthly losses avoided of INR 1 crore.
Salesforce launches SMB Growth Kit for India's firms
Indian SMBs can go live in four to six weeks as Salesforce bundles sales, chat and analytics tools with setup support.
Salesforce launches SMB Growth Kit for India businesses
Smaller firms in India could cut manual work and unify sales, messaging and reporting within six weeks under the new bundled offer.
Consistent opens surveillance experience zone in Prayagraj
Customers and channel partners in Prayagraj can now test CCTV and networking gear in person before buying or recommending deployments.
RiskProfiler wins 120 G2 nods across 31 categories
The recognition underscores rising demand for cyber-risk tools that show measurable returns, as buyers demand faster deployment and continuous monitoring.
meshIQ & Dataeko strike partnership to expand in India
Indian banks and manufacturers will get local support as meshIQ and Dataeko join forces to manage hybrid middleware estates more easily.
Consistent launches Sigma mechanical gaming keyboard
Gamers and office users in India get a full-size board with clicky switches, 12 lighting modes and broad multi-platform support.
TCS opens Oracle AI lab in Kolkata for enterprise use
The Kolkata centre is meant to help corporate clients turn fragmented data into scaled AI deployments, as demand for practical automation grows.
Consistent launches gaming power supplies in India
Rising demand for gaming and creator PCs in India is boosting the need for stable, efficient power supplies across all price points.
Consistent expands GeM range with storage, CCTV gear
Public sector buyers in India now have wider GeM access to storage and CCTV recorders, as institutional demand for digital security grows.
Consistent wins NCN awards for surveillance & gaming
The awards bolster Consistent's push into locally made security and gaming gear, as it unveils STQC-certified cameras for Indian buyers.
Consistent lists graphic cards & pen drives on GeM
Government buyers across India can now source Consistent Infosystems' graphic cards and pen drives through GeM, widening access to the firm's hardware.
Gallagher Security expands India team with two hires
The hires are designed to bolster sales execution and technical support as demand rises for digital access systems across India.
INVT launches three products at Goa strategy event
India is becoming a bigger focus for INVT as it courts distributors and industrial buyers with new automation and energy products.
Consistent launches 3MP Wi-Fi video doorbell in India
Households and offices can now monitor visitors remotely as the new device adds app alerts, night vision and weather protection to Consistent's range.
Job Moves
SNP appoints Neeraj Athalye as India Managing Director
Gallagher Security expands India team with two hires
Schneider Electric promotes Sumati Sahgal for data centres
Cloud.in names Vishal Dhanfule West India sales head
NetApp appoints Premalakshmi Ramakrishnan to lead India
Cloud.in appoints Vishwas Gupta as new India Sales Head to drive growth
Westcon-Comstor names Manish Israni CTO for India & SAARC
